Bonfire makes menopause ad

Newcomer agency Bonfire has produced its first TV ad for a product called Femikar, which is used to treat the symptoms of menopause.

Newcomer agency Bonfire has produced its first TV ad for a product called Femikar, which is used to treat the symptoms of menopause.

“As far as we know, this is the first time a menopause product has been advertised on Irish television,” said Ian Doherty of Bonfire.

The commercial features a woman as she experiences the discomfort of a hot flush.