BoI launches €1.8m GAA campaign

Bank of Ireland’s annual summer advertising campaign for the GAA Football Championship features the first new creative work on this sponsorship in four years.

22nd July, 2006

Bank of Ireland’s annual summer advertising campaign for the GAA Football Championship features the first new creative work on this sponsorship in four years.

The start of the campaign was held back to avoid World Cup-related advertising but the bank is still spending an estimated €1 million on TV advertising between now and the all-Ireland final in September.

There are two new 40-second ads and four new posters, created by Irish International.

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