BMW launches a bigger, better Mini

The all-new Mini hatchback is more of the same from the iconic brand, which has experienced meteoric growth since BMW re-launched it in 2001, writes Kyle Fortune.

9th February, 2014

Mini might have changed a lot under BMW's stewardship, but it's difficult not to be impressed with what the Germans have managed with the British brand.

Peter Schwarzbauer, Mini's brand manager, said that the firm's success has been down to the fact that the DNA is based on the ''creative use of space, fuel efficiency and race car-like driving dynamics.

Certainly two of those ring true, as while the all-new Mini does have a little...

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