Ordinarily, at this time of year, international car launches take place in southern France or Spain to take advantage of the temperate conditions that prevail in these areas.
Not the BMW 'Snow Drive', however. As the name suggests, the German manufacturer was banking on snow and found it in abundance near Innsbruck, Austria.
Snow was needed for BMW to show off its xDrive four-wheel drive technology (or in the case of the Mini, 'ALL4'). In...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team