Friday October 23, 2020

Blogvertising boosts wine brand

“If you look at a bottle of wine, you don't have an awful lot of opportunity to start dialogue with anybody,” said Nick Dymoke-Marr.

22nd October, 2005

“If you look at a bottle of wine, you don't have an awful lot of opportunity to start dialogue with anybody,” said Nick Dymoke-Marr.

It's not the attitude you expect from a wine company managing director promoting a new brand. “You've got a front label and you've got a back label and a cap, and that's pretty much it.”

Clearly, it was time for a new approach to get people talking....

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