Blogs add value and boost profile

Blogs can be a low-cost option for people looking to develop their company's reputation, according to two Irish business bloggers who are using the medium to enhance their online presence.

1st September, 2007

Blogs can be a low-cost option for people looking to develop their company's reputation, according to two Irish business bloggers who are using the medium to enhance their online presence.

“As an IT company we're trying to put it across that we are experts in the field of technology, but from a commercial perspective that's what people expect to hear; they expect a company to pat itself on the back,'' said Bryan Corden, managing director...

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