Blogging: does it pay?

A black hole that swallows up wads of cash and countless hours of employees' time, or a hot sales tool for capturing new customers? Brian Skelly looks at the case for business blogging

4th April, 2009

A recent storyline in the celebrated Doonesbury cartoon strip poked fun at the blogging craze. It showed intrepid Fox News reporter Roland Hedley being so intent on name-checking his blog, Twitter page and other social media links during a live broadcast that he completely forgot to make any mention of the subject on which he was meant to be reporting.

It sometimes seems that businesses are guilty of falling into the same trap: loving the...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago