Blogging: does it pay?
A black hole that swallows up wads of cash and countless hours of employees' time, or a hot sales tool for capturing new customers? Brian Skelly looks at the case for business blogging
A recent storyline in the celebrated Doonesbury cartoon strip poked fun at the blogging craze. It showed intrepid Fox News reporter Roland Hedley being so intent on name-checking his blog, Twitter page and other social media links during a live broadcast that he completely forgot to make any mention of the subject on which he was meant to be reporting.
It sometimes seems that businesses are guilty of falling into the same trap: loving the...
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