This theory forms the basis for the latest €2 million advertising campaign from Diageo aimed at encouraging people to drink sensibly.
Entitled ‘Wake Up Call', the commercial centres on a young man waking up after a night's drinking to a series of text messages from his friends saying he ruined their evening.
Created by Dublin agency Language and filmed in Blackrock in Dublin (the director was Lenny Abrahamsen), the commercial will run across several...
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