Bill to ban ‘bait-and-switch’ property advertising

The Consumer Protection Bill published by the Department of Enterprise, Trade and Employment last week contains a number of provisions that are likely to impact on firms advertising the sale of overseas property.

2nd September, 2006

The Consumer Protection Bill published by the Department of Enterprise, Trade and Employment last week contains a number of provisions that are likely to impact on firms advertising the sale of overseas property.

The bill specifically addresses the issue of so-called ‘‘bait and switch’’ advertising, which is one of the favoured misleading tactics of some overseas property firms. The practice involves advertising products at very attractive prices when the products or prices do not actually...

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