Big rise as 550 enter radio advert awards

Some 550 entries have been filed for the 2007 Radio Advertising Awards, representing a 30 per cent jump from last year.

27th January, 2007

Some 550 entries have been filed for the 2007 Radio Advertising Awards, representing a 30 per cent jump from last year.

As a series of new entrants into the Irish radio market jostle for position, the medium is attracting ever-increasing levels of advertising spend - an estimated increase of 17 per cent last year.

Whether this is translating into improved advertising creative standards has yet to be seen. Entries to the radio awards tend to be split 50-50 between...

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