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Best Business: Technology innovation is key in marketing, according to Sony

One of the most striking modern aspects of retailing is the growing prevalence of visual and multimedia displays in shopping centres and department stores.

1st September, 2012
Damien Weissenburger, displays business group head, Sony Europe.

One of the most striking modern aspects of retailing is the growing prevalence of visual and multimedia displays in shopping centres, big department stores and even supermarkets.

Today's consumer shopping is that modern combination of entertainment, leisure and actual purchasing or, as many suggest, often a scouting mission to choose items to be bought online later.

Catching and holding the attention of those perhaps fickle shoppers when they are actually there, on the spot and...

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