Tuesday December 1, 2020

Best Business: SAP: unlocking real-time retail

A more intimate understanding of customers and suppliers is changing the face of retail, according to SAP, and helping secure the future of the high street.

31st August, 2013
Chris Osborne, retail industry principal at SAP.

Retailers need to get closer to customers and supply chain partners if they want to survive and thrive in a multichannel world where online activity is as important as bricks and mortar. This is the view of Chris Osborne, retail industry principal at SAP, who identifies mobile as one way to bridge the gap between the two worlds.

"We see a lot of retailers experimenting with loyalty schemes on mobile phones, crossing the boundaries between...

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