Saturday June 6, 2020

Best Business: Operating beyond the shop floor

While most transactions are still done face to face, retailers can use technology to learn a lot more about their customers, writes Dave Boland.

1st September, 2012
Mark McAleer, SAP business development manager at BearingPoint Ireland.

As long as there has been money there has been retail - and at a fundamental level, little has changed since the days of shekels and denarii.

But in a very real sense, retail in the second decade of the 21st century has evolved hugely from its more primitive roots; technology has become simultaneously a challenge and an enabler, and in an economy marked by increased competition, it is the retailers who can best leverage...

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