Monday June 1, 2020

Benetton on the road to another fortune

The Benetton family made a fortune on colourful sweaters and controversial ad campaigns.

29th April, 2006

The Benetton family made a fortune on colourful sweaters and controversial ad campaigns. Now it’s building a second one with turnpikes and roadside restaurants.

Gilberto Benetton, the chairman of the family holding company, turned to travel a decade ago, as sales of Benetton clothing dropped.

This week, he agreed to merge Rome-based Autostrade with Spain’s Abertis Infraestructuras to create the world’s biggest owner of toll roads. Autogrill, which the Benettons bought in 1995,...

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