Denmark striker Nicklas Bendtner generated more than 200 online news stories last June when, after scoring against Portugal at Euro 2012, he dropped his shorts to reveal his Paddy Power "lucky pants". Paddy Power's chief executive, Patrick Kennedy, said it was the eighth-biggest story globally on Twitter on the day.
Bendtner was fined €100,000 by Uefa for the stunt and will have to miss Denmark's World Cup qualifier against the Czech Republic this Saturday as he serves...
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