Businessman Ben Dunne is investing an initial €1 million in his new online venture, bendunnedirect.com, putting him in competition with his family’s Dunnes Stores.
Dunne hopes to have the website up and running by September, selling a range of products from suits to bed linen, jewellery and toys. He said the site would undercut traditional retailers and should have a similar effect to Ryanair, whose online sales slashed airline ticket prices.
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