Saturday February 22, 2020

Beko campaign brings significant rise in sales

A marketing campaign by household appliance producer Beko has led to a 200 per cent increase in sales of advertised lines in the past month.

12th May, 2012

A marketing campaign by household appliance producer Beko has led to a 200 per cent increase in sales of advertised lines in the past month.

While Beko's Irish management was satisfied with penetration of the market in appliance terms, there was a feeling that more could be done to boost brand profile and consumer awareness, according to country manager Shane Kelly.

"In 21 years here, Beko never got around to a campaign," said Kelly. "I don't...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 1 month ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago