A marketing campaign by household appliance producer Beko has led to a 200 per cent increase in sales of advertised lines in the past month.
While Beko's Irish management was satisfied with penetration of the market in appliance terms, there was a feeling that more could be done to boost brand profile and consumer awareness, according to country manager Shane Kelly.
"In 21 years here, Beko never got around to a campaign," said Kelly. "I don't...
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