Friday December 13, 2019

Be your own boss: Your small business online

Paul Hayes: If you want to succeed, you can't afford to ignore the internet.

13th April, 2014

It's bad enough to rely on passing trade when you conduct business in the real world, but it's endlessly worse online. Internet consumers have an infinite number of choices to make and an infinite number of paths to take. They won't simply walk past your door. In order to attract them, you need the web equivalent of an employee out front with a sandwich board. Namely, you need a smart social media and content campaign.

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