Be your own boss: Creating your own PR

Even if you have a tight budget there are still some things you can do to get your business noticed, writes Brian Purcell.

13th April, 2014
Be your own boss: Creating your own PR
Take every opportunity to get your brand and name out there. Picture: Thinkstock

It doesn't matter how small your business is, if you're not getting some type of media attention you need to change and think differently. Obviously budgets are tight, but common sense tells you that it's news in print or online that gets read and not adverts - hence PR is at least eight times more valuable than advertising and is way more cost effective. When a third party, such as the media, endorses or writes...

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