Banks seeking agencies
Four different banks are hearing pitches from advertising agencies.
Four different banks are hearing pitches from advertising agencies. They are AIB, Bank of Ireland, Bank of Scotland and GE Money.
AIB is hearing pitches for its €10 million media account. The bank, which works with MCM, has drawn up a short-list and will make a decision later this month.
Bank of Ireland, which works with Carat, is also hearing pitches.
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