Ballygowan to help cancer campaign

Ireland’s top bottled water label, Ballygowan, this week starts a nine month fundraising drive for the Marie Keating breast cancer charity, which could become a permanent feature of the brand.

13th February, 2010

Ireland’s top bottled water label, Ballygowan, this week starts a nine month fundraising drive for the Marie Keating breast cancer charity, which could become a permanent feature of the brand.

Britvic Ireland, which owns Ballygowan, is investing €1.2 million in an integrated marketing campaign called Be Part of It between now and October.

During this time, pink Ballygowan bottles in aid of the Marie Keating Foundation will be sold alongside the established blue...

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