Thursday October 22, 2020

Ballygowan ad campaign eyes export markets

The company behind Ballygowan mineral water is investing heavily in a new marketing campaign and product redesign in a move it hopes will help it break into the export market.

7th April, 2012
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Leonie Doyle, head of marketing for local brands, Britvic. Photo: Robbie Reynolds

The company behind Ballygowan mineral water is investing heavily in a new marketing campaign and product redesign in a move it hopes will help it break into the export market.

Britvic, which owns the Ballygowan brand, is spending €850,000 on an advertising and communication campaign for a relaunch that will run on TV, radio, in-store, via sponsorships and online.

Cawley Nea\TBWA is the agency behind the TV ad, which goes live on Wednesday and will...

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