The company behind Ballygowan mineral water is investing heavily in a new marketing campaign and product redesign in a move it hopes will help it break into the export market.
Britvic, which owns the Ballygowan brand, is spending €850,000 on an advertising and communication campaign for a relaunch that will run on TV, radio, in-store, via sponsorships and online.
Cawley Nea\TBWA is the agency behind the TV ad, which goes live on Wednesday and will...
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