Sunday February 16, 2020

Bacardi mixes up cutting edge digital campaign

Bacardi is increasingly focusing on digital media to communicate with its target audience of 18 to 24-year olds.

25th June, 2011

Bacardi is increasingly focusing on digital media to communicate with its target audience of 18 to 24-year olds.

The brand is spending four times more on digital this year than in 2010,with 20 per cent of the marketing budget now going towards its online arm. Bacardi is launching a global multimedia campaign, called Bacardi Together, this week. It will use social media to encourage fans of the brand to get together in the real world.

In Ireland,...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 1 month ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago