Baby Hyundai will appeal to all ages

Hyundai quietly launches one of the better small cars in the class, its new i10, writes Shane O' Donoghue.

16th March, 2014
On the motorway the new Hyundai i10 Deluxe really impresses.

Hyundai's brochure for its new i10 model is chock full of good-looking 20-year-olds, hanging out with their friends near trendy cafes bedecked in lots of gadgets that probably have some kind of fruit in their logo.

Hyundai is not alone in taking this tack for marketing its small car, but the reality of new car buying could not have been more different in Ireland over the past few years, where those that can afford to...

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