Baby Elephant still finding its feet

Cillian Barry has given himself nine months to launch his wife’s online business successfully on the British market. Almost half way in, sales are up, but profits are not

8th January, 2011

It is four months since I took over marketing my wife’s online business, Baby Elephant, ( and following the birth of our baby last September.

This is the fifth in a series of ten monthly articles profiling our business successes and failures. Over Christmas, it came up whether baby or business was easier.

After spending more time with them over the holiday, I have no doubt that going...

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