Awards aim to show design’s serious side

Graphic design is a serious business these days, according to the organisers of this year’s Irish Design Effectiveness Awards (Idea), an event designed to demonstrate that the visual impact of a brand has an impact on its bottom line.

4th November, 2006

Graphic design is a serious business these days, according to the organisers of this year’s Irish Design Effectiveness Awards (Idea), an event designed to demonstrate that the visual impact of a brand has an impact on its bottom line.

‘‘Part of the reason we do this is to dispel the kind of myths you have about design companies; that it’s all about designers in ponytails playing with funny computers,” said Nicholas Cloake, coordinator...

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