The people at the Australian tourist board were perplexed: everywhere their AU$200 million ‘Where the bloody hell are you?’ advertising campaign ran, tourist numbers tumbled. The campaign produced a 6 per cent decrease in Japanese tourists and kept away an additional 2.5 per cent of British tourists.
So why have things turned a little sour for Oz? Well, firstly, no one wants to go to the empty party or the restaurant with only two diners....
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