At the coalface of real change
The chief executive of the Ogilvy group is embracing a major change towards digital marketing, writes Catherine O’Mahony
JP Donnelly, the chief executive of the Ogilvy group in Dublin, is in cheerful form. In his opinion, the recession has been good for a sluggish marketing industry - not because people were losing jobs and emigrating, but because amore creative environment in advertising was evident these days.
He said the recession had forced the ad industry to get to grips with the digital revolution, and had fundamentally changed the way marketing worked.
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