Associated Newspapers hopes to attract more advertisers with aggressive promotional strategy

Associated Newspapers Ireland’s proposed sale of its classified advertising paper Buy And Sell will not affect its aggressive promotional strategy for The Irish Daily Mail, according to senior executives.

20th January, 2007

Associated Newspapers Ireland’s proposed sale of its classified advertising paper Buy And Sell will not affect its aggressive promotional strategy for The Irish Daily Mail, according to senior executives.

Sales of the daily tabloid appear to have stabilised at around 60,000 copies, according to the latest figures.

Last month, the Irish Daily Mail had an audited circulation of 60,188, which is 20,000 more than Associated Newspapers’ original launch target of 40,000.

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