ASAI upholds complaints against Lidl ads

In its July report, the ASAI upheld 16 of 21 complaints about advertisements including UPC, Eircom, Paddy Power, McCabe’s Pharmacy and The Grain Store, Ballymaloe House.

3rd July, 2013

The Advertising Standards Authority for Ireland (ASAI) has upheld two complaints about ads on the website of German discounter Lidl.

The first ad, for “ladies’ toning shoes”, said the sole created imbalance “causing the leg muscles to work harder”. One person disputed whether the shoes could aid muscle toning.

Lidl said it never intended to mislead customers, and that the shoes “were to be used whilst exercising to achieve results”....

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago