ASAI launches new rules for online advertising

The rules also require that consumers are provided with a mechanism to exercise their choice and control over whether they receive online behavioural advertising.

20th June, 2013
New rules for online behavioural advertising

New self-regulatory rules are set to come into effect for Online Behavioural Advertising (OBA), the practices by which firms collect information from browsing activity to target ads at the consumer.

The Advertising Standards Authority of Ireland said its aim was to secure more transparency and control for the public regarding OBA practices.

The new rules require that companies delivering OBA make it clear that they are doing so. Most are likely to do so through...

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