Artistic License: Artists’ altered states

What is it about alter egos these days? One minute, every artist in town is happy just to be themselves, promoting their album and hoping that they make the big time. The next, they’re all busy channelling their inner Shady or Pearl or Sasha Fierce or whoever, and making super-pretentious comments to the media (who must at all times hang on to their respectful expressions) about how important their new alter ego was ...