Oxegen needs to rebrand if it is to survive and prosper. That was the message coming loud and clear from Punchestown in Co Kildare last weekend,when the Oxegen festival - boasting a line-up that included Foo Fighters, Beyonce, Arctic Monkeys and Coldplay - took place over the course of three, largely sun-filled days.
There should have been 80,000 punters at Oxegen.But despite the best attempts of organisers MCD to put a brave face on...
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