Tuesday November 24, 2020

Artistic licence: Oxegen needs fresh ideas

Oxegen needs to rebrand if it is to survive and prosper.

16th July, 2011

Oxegen needs to rebrand if it is to survive and prosper. That was the message coming loud and clear from Punchestown in Co Kildare last weekend,when the Oxegen festival - boasting a line-up that included Foo Fighters, Beyonce, Arctic Monkeys and Coldplay - took place over the course of three, largely sun-filled days.

There should have been 80,000 punters at Oxegen.But despite the best attempts of organisers MCD to put a brave face on...

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