Artistic Licence: Are we losing the plot?

At the beginning of June, the Hollywood Reporter announced that Joss Whedon's superhero team-up epic The Avengers had become the third highest-grossing film of all time.

23rd June, 2012
'In pop culture terms, we appear to be living in the Age of Vanished Coherence'.

At the beginning of June, the Hollywood Reporter announced that Joss Whedon's superhero team-up epic The Avengers had become the third highest-grossing film of all time, pulling in $1.331 billion in just over a month. (The top two spots, in case you are wondering, are occupied by James Cameron's Avatar and James Cameron's Titanic, at $2.8 billion and $1.8 billion respectively.)

From these figures, we can conclude that a lot of people went to see The Avengers. We...

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