Arshak has plenty of reasons to smile

Addis Arshak was on a trip to America when he had his teeth whitened - and had an idea for a new business venture.

21st February, 2009

Addis Arshak was on a trip to America when he had his teeth whitened - and had an idea for a new business venture.

Brite Smile, which he set up last year, offers professional teeth-whitening services either in salons or in a client’s home.

‘‘During a trip to America, I got my teeth whitened in a shopping mall by a mobile whitening unit. I was a smoker and, in addition, was quite partial...

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