Argentinian wine makers chase international market

Argentinian wine makers chase international market

Argentinian winemakers are perplexed. They are the largest wine producers in South America, the fifth largest wine producers in the world, and their cost base is cheap by any standard.

Argentinian winemakers are perplexed. They are the largest wine producers in South America, the fifth largest wine producers in the world, and their cost base is cheap by any standard.

Yet the crucial European and US markets continue to elude them. They have not made the breakthrough either in sales or into the wine consciousness that other New World wines have done, such as Australia and Chile.

Hundreds of Argentine winemakers and estate owners have...

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