Architects of a brave new world

Customer relationship management was the software segment targeted by ± and became the trigger for the entire Software-as-a-Service delivery model. Ian Campbell reports

2nd October, 2010

It is difficult to distinguish the evolution of software as a service (SaaS) from the rise of When chief executive Marc Benioff gave up his job at Oracle in the late 1990s, he wanted to deliver software to the enterprise with the same simplicity that Amazon sold books to consumers.

Over ten years later, the promise of the Salesforce business model is at the root of almost every SaaS proposition, creating a mantra...

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