When it comes to paving the way for Irish food producers to sell into the Middle East, personal relationships are everything. So says Michael Hussey, who was recently appointed Bord Bia's first full-time manager for the region.
It's not simply a matter of making the figures add up, but also taking the time to build the right kind of contacts and personal trust, Hussey said from his Dubai office. Without this, deals are unlikely to...
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