APPS: It's serious business time for Apps

With projected global revenues set to soar for mobile apps in 2013, the app economy is maturing, and the business case has never been more compelling, writes Marie Boran.

24th November, 2013
Nicola Mortimer, head of business products portfolio management at O2 Ireland.

It is estimated that there was a base of 1.2 billion app users worldwide in 2012, with this set to grow to 4.4 billion by 2017, according to Portio Research. When these statistics are coupled with exciting enterprise technology trends for 2014, it's time for Irish SMEs to take the plunge and look at how apps can help manage and grow their business.

We're looking at a trend of consumerisation of IT with both smartphones and tablets making their way...

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