Apps getting down to business

Businesses have been quick to embrace apps to promote and grow their customer base, but the app world still has its limitations they must be aware of, writes Adam Maguire

4th June, 2011

According to both designers and professional users, mobile apps can be real assets to a business, though expectations need to be reined in from the outset.

With so much buzz around apps it can be hard to know what their true value is to business.

The market has moved so fast that it is also proving tricky for companies to know where to start, from the point of both view of consumption and creation. According...

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