APPS: An app for all seasons?

Before investing in an app, think of the benefit to the end user, writes Marie Boran.

24th November, 2013

Just because it's easier and more affordable than ever before to develop an app for your business doesn't mean that you should.

''Apps are not always needed, and should be kept for situations when their functionality makes it a requirement,'' said Fusio's Diarmaid Mac Aonghusa.

''Anything in the games, mapping and social space will benefit from a great app, but if you are a content website which is generating a lot of your traffic...

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