Apple pitch to programmers shows rising threat from Google

Apple’s pitch to developers at its annual conference yesterday shows how chief executive Tim Cook is ramping up efforts to keep programmers from switching loyalties to Google and others.

3rd June, 2014
The threat is clear for Apple: Android’s worldwide market share was 78 per cent in 2013, up from 66 per cent in 2012.

Apple’s pitch to developers at its annual conference yesterday shows how chief executive Tim Cook is ramping up efforts to keep programmers from switching loyalties to Google and others.

With Google trying to lure coders and designers to create more for its Android mobile software, Apple used its event to introduce new features to keep them in the fold. The iPhone maker showed improved methods for customers to find apps to download, a...

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