Apple: once David, now Goliath

Although it still likes to portray itself as the cool, hip technology underdog, Apple is a cold corporate Goliath that has become the second-biggest company in the world

2nd April, 2011

Microsoft? HP? Dell? IBM? Apple is bigger than any two of those companies put together. According to its last accounts, Steve Jobs's company makes €1.5 billion a week in revenue, of which almost €400 million is profit.

And this is growing rapidly, with some analysts predicting that it will score an astonishing, record-breaking €150 billion in revenue in 2012. That's almost €500 million per day.

It has some €35 billion in cash, with which it doesn't...

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