App will make using branded ringtones pay
Christian Ryder is the 28-year old entrepreneur behind a new venture that allows advertisers to use smartphones to "micro-broadcast" their message.
FoneSense
**What it does:** ringtone marketing for smartphones
**The clincher:** "FoneSense is a mobile advertising channel that allows advertisers to reward mobile owners for selecting a branded advertising tone as a ringtone. There is nothing like it on the App Store or Google Play." - **Christian Ryder,** founder and chief executive
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