Anna Livia rebrands as it changes to Dublin City FM

The 16-year-old radio station is building a new image by focusing on city-based issues, writes Catherine O’Mahony.

20th October, 2007

The 16-year-old radio station is building a new image by focusing on city-based issues, writes Catherine O’Mahony.

The 16-year-old radio station formerly known as Anna Livia is rebranding, but it is changing more than its name.

The more accessibly-named Dublin City FM is aiming to raise its profile in the crowded radio market in the capital, and increase the amount of funds it raises through advertising and sponsorship.

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