Saturday October 31, 2020

An Post adds precision to direct mail gains

An Post has developed a new direct marketing service that combines mapping technology with direct mail marketing.

9th December, 2012
Amie Peters, marketing manager of An Post.

An Post has developed a new direct marketing service that combines mapping technology with direct mail marketing which is a "double-digit growth area" for the postal company.

Admailer allows businesses to identify an area they want to target with direct mail on an online map, and the system instantly notches up the cost per house.

Once the reach of the campaign has been specified, An Post offers a number of postcard templates on its site....

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