Wednesday July 15, 2020

Alfa Romeo sets course for return to form

Alfa Romeo hopes that an updated model range and a new man overseeing proceedings in Ireland will see the brand rise to prominence once again, writes dave Humphreys.

17th November, 2013
The Alfa Romeo Giulietta sits well on the road, and is one of the better-looking cars in a densely populated segment of the market.

Alfa Romeo has long been a familiar name in Irish households, but in recent times the Italian firm's popularity has been on the wane. According to Simi (Society of the Irish Motor Industry) figures, up until the end of September of this year, Alfa has managed to register only 13 cars in Ireland.

There are some green shoots starting to poke through, though. A new boss in Ireland, Yann Chabert, quietly took over the reins earlier...

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