Alfa Romeo sets course for return to form
Alfa Romeo hopes that an updated model range and a new man overseeing proceedings in Ireland will see the brand rise to prominence once again, writes dave Humphreys.
Alfa Romeo has long been a familiar name in Irish households, but in recent times the Italian firm's popularity has been on the wane. According to Simi (Society of the Irish Motor Industry) figures, up until the end of September of this year, Alfa has managed to register only 13 cars in Ireland.
There are some green shoots starting to poke through, though. A new boss in Ireland, Yann Chabert, quietly took over the reins earlier...
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