Aldi complaint is upheld

The Advertising Standards Authority for Ireland has upheld a complaint made about a brochure published by German supermarket giant Aldi.

27th January, 2013

The Advertising Standards Authority for Ireland (ASAI) has upheld a complaint made about a brochure published by German supermarket giant Aldi.

The brochure, entitled 'Love Ireland. Like Aldi', featured a number of Irish firms which produce for the chain, alongside their products.

Honey was among the products featured, and one brand - Healy's Honey from Ballincollig, Co Cork - was accompanied by a photograph of founders Con and Anna Healy in beekeepers' clothing.

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