The slow fragmentation of mainstream pop music during the past ten years has, among other things, made it entirely possible to be a big(gish) star in the field with 97 per cent of the population being unaware you even exist, let alone what you look like.
The strangely-named Robin Thicke personifies this trend. He's sold a lot of records, but could probably walk down Grafton Street without suffering engulfment by a horde of teen girls....
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